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STLFC Announces Partnership with Toyota

By Admin, 03/16/17, 10:00AM CDT


Saint Louis Football Club has announced Toyota as the "Official Stadium Naming Rights" sponsor for the 2017 season.

St. Louis, MO – Saint Louis Football Club has announced Toyota as the "Official Stadium Naming Rights" sponsor for the 2017 season.  

"We welcome Toyota and its seven local dealers into our strong family of strategic partners. Toyota's brand strength and commitment to quality is a tremendous addition to our facility and our franchise," said Patrick Barry, STLFC President.  "We look forward to welcoming thousands of soccer fans to Toyota Stadium in just a few weeks as we launch the 2017 Saint Louis FC season."

Toyota has agreed to a multi-year partnership deal for the 5,260-person capacity stadium located at World Wide Technology Soccer Park. The partnership, in conjunction with all seven Toyota local-area dealers, will be represented on both the home and away jerseys, major advertising and signage around the stadium, and branding on game day staff clothing.

"On behalf of the local St. Louis Area Toyota Dealers, we are excited to continue to support our community through Toyota Stadium and our partnership with Saint Louis Football Club," said Johnnie Andrawos, General Manager and Managing Partner of Jay Wolfe Toyota of West County. "Not only will we have the chance to deepen our relationship with soccer fans, but also with local families and residents attending collegiate and youth activities taking place at the stadium."

Toyota will be the latest sponsor for the main stadium at the historic World Wide Technology Soccer Park, formally known as St. Louis Soccer Park. Built in 1982 and renamed the Anheuser-Busch Center in 1985 once purchased by Anheuser-Busch, the Soccer Park has hosted international, collegiate, and youth soccer competitions in additional to field hockey and lacrosse leagues. The United States Men's National Team (USMNT) has played seven games at the Soccer Park and has gone undefeated in those games with six wins and one draw.

"The St. Louis market is an impactful market for Toyota, and our partnership with Saint Louis Football Club presents a great opportunity to increase our ties with the community through professional and youth events and promotions taking place at Toyota Stadium," said Wylon Harper, General Manager of Toyota Motor Sales USA's Kansas City Region. "The sport of soccer has a growing fan base here in St. Louis and we're very pleased Toyota Stadium will be a part of it."


About Saint Louis FC

Saint Louis Football Club is a 2015 expansion franchise in the United Soccer League (USL).  STLFC provides an authentic and engaging professional soccer experience and competes at Toyota Stadium, located just 15 minutes from downtown St. Louis. The facility consists of four full-sized turf fields, including the field at Toyota Stadium, and two grass fields. Toyota Stadium also features a state-of-the-art video board and sound system, as well as the Soccer Park Fan Shop for on-site merchandise sales and dining options in the Soccer Park Pub & Grill.   For more information on Saint Louis FC, please visit our official website


About Toyota 

Toyota (NYSE:TM), creator of the Prius and the Mirai fuel cell vehicle, is committed to advancing mobility through our Toyota and Lexus brands.  Over the past 60 years, we've produced more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.6 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.  

Toyota partners with community, civic, academic, and governmental organizations to address our society's most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit



Rick Bourgoise

Toyota Motor Sales, U.S.A., Inc.

Tel: (313) 259-2004; E-mail:

Alex Chalmers

Saint Louis FC

Tel (314)262-9263; Email

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